RANDOM ADVENTURES
What is this life
Simone Biles' Dorm Room
For P&G, I produced a Facebook post for Olympic gymnast Simone Biles during the summer games in Rio. To #curate" #authenticity," I did extensive Snapchat research to determine the precise colorway of the athletes village Brazilian bedding. I then deployed an intern to procure similar bedding for me to style with P&G products, shoot and post. Ba da cha ching.
Katy Perry's Denny's Shift
In 2009, Katy Perry was an up-and-coming talent on the Vans Warped Tour, and I was an account exec on Denny's. Our 'All Nighter' campaign included artist appearances at Denny's after each show. Ms. Perry grabbed a uniform instead. Perez Hilton posted a pic the next day, which was something of a mid-2000s digital content coup. I've defended Katy Perry's choices ever since.
The Audi CEO's Voice
When working on Audi, I found myself playing the role of North America President/CEO Johann de Nysschen's ghostwriter. My work included his acceptance speech when Audi won 'Green Car of the Year 2010' (above). And a New York Times op-ed, among others. I'm half German, so