MiO LAUNCH
CLIENT: Kraft | AGENCY: SS+K
MiO was a BFD
Kraft hadn't launched a new brand since Digiorno's Pizza.
And MiO wasn't just a new brand. As the OG liquid water enhancer, it was a whole new category.
We were only contracted for digital work, but had a nagging vision of what the brand should be. So we threw together this concept video in a weekend.
It did the trick.
With that itch scratched, I developed the brand's cheeky-chic voice and wrote all web, social and digital copy. As planned.
