HBO INSTAGRAM RELAUNCH
CLIENT: HBO | AGENCY: We Are Social | ROLE: Creative Director
Sometimes you just need a manicure & lobotomy
When HBO's own shows were stealing the social spotlight, the motherbrand needed to assert itself, and remind people where that genius came from.
So we relaunched the @HBO Instagram channel, producing daily feed and story content rooted in an editorial strategy that flexes the things that make HBO likable in its own right. Namely: a bird's eye view and cultural cachet.
