THE ELOMI PORTRAIT PROJECT
CLIENT: Elomi Lingerie (Wacoal) | AGENCY: We Are Social | ROLE: Creative Director
The Elomi Portrait Project commissioned women artists to create portraits of fuller-figured women based on IBM Watson data about them. The exhibit unveiling included a panel hosted by OKREAL.
IBM Watson Reveals Plus-Size Women to be Human People
—through our campaign to launch UK plus-size lingerie brand Elomi in the US last fall.
It was inspired by the way fuller-figured women are often portrayed in media and advertising: as bodies. First.
So, using digital footprint data from IBM Watson, we dared artists to depict five Elomi-sized women like—wait for it—people.💥 With substance. Stories. Successes.
In addition to a global brand social media overhaul, the campaign included a pop-up art exhibit activation in NYC that showcased the finished portraits. Each captured the side of plus-size women the eye can't see. And pop culture rarely shows.
We showed it. And then some.
My kinda revealing lingerie.
[THE EVENT]
Following the launch event, the portrait exhibit was open to the public.
[PAID SOCIAL CONTENT]
The Artists at Work // Made this vid for Instagram to tease the program pre-launch
[EVERGREEN CONTENT]
Oversaw creative direction of all social content—from concept to copy to flatlay tchotchkes. Here are some of my favorites.
It's always about a girl. With a life. Doing things.
