ANTONIO BROWN'S CLEANING DANCE CONTEST
Client: P&G | Agency: TBWA/Integer Group | Role: ACD
Swiffer while you twerk
This was a holiday promo for P&G's Super Bowl sweepstakes, starring former NFL wide receiver/ upstanding citizen Antonio Brown. And an assortment of P&G homecare products. ⚡
For this kooky holiday dance extravaganza, I took inspo from @ab himself. Also: indie fashion editorials, the Oregon Trail, chardonnay, this video, Justin Bieber, Swatch watches and Wonder Showzen.
The kookiest part? It was broadcast nationally Super Bowl weekend and had over 1M YouTube views in the first week.
I wrote it, styled it and choreographed the Swiffer twerk sequence.
My holiday card
